(CRICOS NO.: 00102E)


Bachelor of
and Media Studies


Reference No.: 412576

QF Level: 5

QR Registration No.: 16/000324/L5

QR Reg. Validity Period: 29/8/2016–28/8/2020

This programme is accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications to reach HKQF level 5, which is equivalent to the standing of bachelor's degrees offered by local universities in Hong Kong. The degree qualification is formally recognised by the Government for employment purposes within the Civil Service.


This is an exempted programme under the Non-local Higher and Professional Education (Regulation) Ordinance in Hong Kong. It is a matter of discretion for individual employers to recognise any qualifications to which these programmes may lead.


Why study a Bachelor of Communication and Media Studies?


If you are passionate about effective communication, have a creative personality, and aspire to pursue a career in the creative media industry, UOW’s Bachelor of Communication and Media Studies is for you.


UOW’s Bachelor of Communication and Media Studies degree is an interdisciplinary degree that offers a broad introduction to the changing fields of communication and media. This degree has a strong international focus, and supports you to develop independent research skills that are appropriate to a wide range of careers.


Our curriculum is co-developed by experts in their fields who head international committees and edit journals that have world-wide circulation, and delivered by a team of educators who are passionate about helping you achieve your goals.


In 2018 UOW has been ranked in the top 200 in the world for Communication and Media Studies (QS World rankings by subject).



What will you learn?


You are introduced to core concepts in the academic study of media and communication practice. You will develop flexible and transferable skills that will prepare you to engage with global media practices that are impacting different professions and industries.



Course Learning Outcomes


Students graduating from the Bachelor of Communication and Media Studies will be able to:


  • Analyse media and communication research and practice in local, national and global contexts
  • Synthesize theoretical and practical knowledge of media and communication issues and apply to the changing dynamics of the field
  • Demonstrate an understanding of the ethical dimensions of media and communication issues and how to address these in different contexts as responsible global citizens
  • Develop and apply a set of relevant critical and professional skills for local, national and global media contexts
  • Design possible solutions to unpredictable and complex communication and media issues by applying creative and critical thinking skills
  • Articulate a critical understanding of the extent to which the media represent diversity and cultural difference.



Career opportunities


You will gain knowledge about how communication practices and the use of different technologies are integrated with our professional, social and political lives. You will also address relevant global, economic and political issues affecting the media and communications industries.


These insights and experiences will help you move into many types of careers including digital and social media businesses, media industry research, and corporate communications. You will be well prepared to work alongside professionals in different sectors creating professional and strategic communication based on your strengths in digital research, analysis, and design.


An independent survey of graduates from this programme in 2017 indicated that average monthly salary was HK$13,667, with an 86% employment rate. The Education, Banking and Finance, Communications, and Building industries were the main job destinations.



Entry requirements




Students applying for entry into a UOW degree must have successfully completed a relevant associate degree or higher diploma from a recognised institution.


Qualified graduates from the following programmes who have met the GPA requirements may be eligible for entry into the Bachelor of Communication and Media Studies and we awarded credit for prior learning:


UOW College Hong Kong/Community College of City University (UOWCHK/CCCU)

  • Associate of Arts in Bilingual Communication Studies in the following majors:

    French and English
    Korean and English
    Spanish and English

  • Associate of Arts in the following majors:

    English for Professional Communication
    Communication and Public Relations
    Translation and Interpretation
    Digital and Visual Design
    Cultural Studies

  • Associate of Social Science in the following majors:

    Public Relations and Advertising
    Applied Social Studies

  • Associate of Social Science
  • Associate of Science in Creative & Interactive Media Production
  • Associate of Business Administration in Marketing

HKU SPACE Community College (SPACE)

  • Associate of Arts in Media, Cultural and Creative Studies in the following majors:

    Media and Cultural Studies

Hong Kong Community College (HKCC)

  • Associate of Arts Public Relations and Communication
  • Associate of Arts Language and Culture
  • Associate of Arts English for Business Communication

College of International Education

  • Associate of Arts in the following majors:

    Media Communication
    Creative Media Writing
    Film Television and Digital Media Studies
    Creative Communication
    Creative Digital Media Design


Admission into a UOW top-up degree is not limited to graduates from the above programmes. Applicants from other programmes or unrelated disciplines with demonstrated foundation knowledge may also be considered and will be assessed on a case by case basis.


English Language


Students applying for entry into a UOW degree must meet the University’s English language requirements. Applicants may meet the English language requirements based on successful study where English was the language used. Find out more about satisfying the English language requirements of UOW at: www.uow.edu.au/future/international/apply/english/


Admittance into any UOW programme is at the sole discretion of UOW.



Programme structure


All students are required to complete nine (9) subjects worth eight (8) credit points each from the list below to be awarded the Bachelor of Communication and Media Studies (Global Media and Communication Major).


Subject code Subject name Credit Point Session*

BCM 232

Global Media and Social Justice


Semester A

BCM 288

Transnational Media and Culture Industries


Semester A

DIGC 202

Global Networks


Semester A

CST 333

Hollywood and Beyond: Genres Across Cultures


Semester B

BCM 210

Research Practices in Media and Communication


Semester B

DIGC 330

Digital Asia


Semester B

BCM 240

Media, Audience, Place


Semester C

BCM 310

Emerging Issues in Media and Communication


Semester C

BCM 332

Global Media Interventions


Semester C


*Program may be subject to change.



Student Testimonial



Diana Conseja

Bachelor of Communication and Media Studies


“My teachers during the course were all extremely helpful and were constantly eager to be involved with me and my assessments. They gave valuable advice not only regarding the school but on future employment and careers as well.”



IFRAH Junie Llene

Bachelor of Communication and Media Studies


“Every challenge offered me an opportunity for self-discovery. I discovered newly found passions and skills. For instance, prior to the UOW course, I had little experience in producing videos. With the guidance of my teachers, I made pieces of work I am very fond of.


If I could take the UOW course again, I would do it a million times over. If you are willing to put in the effort to face challenges, I would highly recommend it. You will learn skills you can apply to the workforce as it is very hands-on.”






Division of Languages and Communication

Hotline: 3442 9729

Fax: 3442 0378

Email: ls_msg@cityu.edu.hk

Address: Rm 6320, Li Dak Sum Yip Yio Chin Academic Building, Community College of City University, Tat Chee Avenue, Kowloon, Hong Kong


Contact Persons


Grace Yu, Executive Officer graceyu@cityu.edu.hk

Maria Fung, Programme Leader mmkfung@cityu.edu.hk